Trending Stocks: Rocket Fuel Inc (NASDAQ:FUEL), Cara Therapeutics Inc (NASDAQ:CARA)
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Shares of Rocket Fuel Inc (NASDAQ:FUEL) declined -0.38% to $2.64 on Monday, as a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services, declared new self-service offerings, counting Dynamic Creative and improved Native capabilities that seamlessly integrate into Dynamic Creative. As one of the first omnichannel DSPs to offer self-service Dynamic Creative, these combined solutions allow brand marketers to build, customize, and traffic dynamic creative campaigns within the Rocket Fuel DSP to drive competitive performance and extend overall campaign reach.
The stock floated in a price range of $2.62 to $2.66. The stock moved on high volume, traded at a volume of 979,661 shares, as compared to its average daily volume of 818,387 shares. The market capitalization for the company is reported at $124.01 million.
Rocket Fuel’s Dynamic Creative for self-service combines industry-leading SmartGrid technology, allowing for flexible and automatic ad creation of 36 ad sizes and formats. Powered by Rocket Fuel’s artificial intelligence, this technology dynamically selects the layout and products most appropriate for each advertising moment. Using this technology, brands can create targeted advertisements that are tailored in real-time based on prospective consumers’ internet browsing habits. Combined with Rocket Fuel’s Native capabilities, this inventory and reach is extended even further.
“At Rocket Fuel it is important for us to ensure that advertisers can create and manage personalized creative for every device and moment to reach their target audiences effectively. It allows them to connect with consumers in a way that feels more authentic and tailored to the moment,” said Randy Wootton, CEO of Rocket Fuel. “The ability to run dynamic creative in a self-service context, especially coupled with Native capabilities, is a major differentiator to our DSP.”
“At Threepipe we believe that programmatic creative will be one of the leading advances in ad tech in the next few years. For too long DSPs have had their algorithms focused only on the who and when of advertising but not the message being delivered,” said Michael Feilden, Head of Marketing Technology at Threepipe. “This gave rise first to banner blindness and then to ad-blocking reducing the effectiveness of advertising. In an effort to rebalance this for our clients we have partnered with Rocket Fuel to deliver personalized content, using its self-service Creative Studio solution, to deliver a more engaging experience. In this way we are striving to not only improve the experience of our clients’ site visitors but also of brand new prospects using tailored content to make their ads more impactful across their entire purchase cycle.”
Cara Therapeutics Inc (NASDAQ:CARA) declined -0.17 points or -1.11% at the market. The stock opened at $15.25. It reached an intraday trading high of $15.40 and closed at $15.18. The total volume traded for the day is 1.05 million, as compared to its average daily volume of 4.26 million shares. Trading volume, or volume, is the number of shares or contracts that point towards the overall activity of a security or market for a given period. Trading volume is a key technical indicator an investor uses to identify momentum in a stock and confirm a trend or trend reversal. Volume gives an investor an idea of the price action of a security and whether he should buy or sell the security.
Trading volume can also signal when an investor should take profits and sell a security because of low activity. If there is no relationship between the trading volume and the price of a security, this signals weakness in the current trend and a possible reversal.
The current EPS for the company has been recorded at $-2.52 and the beta value recorded by the company stands at 3.17 points.