Trend Recap: McDonald’s Corporation (NYSE:MCD), Arconic Inc (NYSE:ARNC)
Trading the news is a technique to trade equities, currencies and other financial instruments on the financial markets. Trading news releases can be a noteworthy tool for financial shareholders. Economic news reports often drive strong short-term moves in the markets, which may create trading opportunities for traders. Declarations about corporate profits, a change in administration, rumors of a merger, are events that can cause a company’s share price to move wildly up or down. Interest rates, unemployment and export rates, or the central bank’s policy shifts, can cause a deep change of an exchange rate.
To lure more mid-afternoon customers, McDonald’s Corp. is rejecting its recent health-food kick and rolling out the sweets: croissants, muffin tops and a new sundae-topping station for ice cream lovers.
Shares of McDonald’s Corporation (NYSE:MCD) declined -0.05% to $153.89 on Wednesday.
The challenge is daunting. The hours between lunch and dinner are a fast-food dead zone. Only about 5 percent of McDonald’s customers show up at non-meal times such as 2 p.m. to 5 p.m., according to Peter Saleh, an analyst with BTIG in New York.
The stock settled at $153.89 per share, after floating in a range of $153.48 to $153.89. The stock moved on high volume, traded at a volume of 3.07 million shares, as compared to its average daily volume of 2.91 million shares. The market capitalization billion for the company is reported at $124.38B.
“You’re going to have to give customers a real reason to come in during that off-peak hour,” he said.
McDonald’s has a lot riding on the program. At a time when its standing as the country’s dominant fast-food restaurant has weakened — its share of the market slipped to 15.1 percent last year from 17.5 percent five years earlier, according to Euromonitor — Chief Executive Officer Steve Easterbrook has identified snacking and coffee as “underdeveloped opportunities” that could spur growth. The aim is to “bring the casual customer in the door more often,” Easterbrook said at a shareholder conference in May.
McDonald’s $1 and $2 drink specials are hurting others in the industry, according to Dunkin’ Brands Group Inc. CEO Nigel Travis, who called the discounts “pretty aggressive.”
“We’ve struggled somewhat in the afternoon,” Travis said last month. “Some of that will be competition from McDonald’s, Burger King.” (Source: Bloomberg)
Arconic Inc (NYSE:ARNC) opened at $25.00. It reached an intraday trading high of $24.82 and closed at $25.20. The stock price inclined 0.23 points or 0.92% at the market. The total volume traded for the day is 2.23 million, as compared to its average daily volume of 4.83 million shares. The current EPS for the company has been recorded at $-2.19 and the beta value recorded by the company stands at 0.89 points.